About Us

About us

In order to offer the best performance in forest production and trade in logs and biomass, Potencial Florestal was founded by agroforestry entrepreneurs whose mission is product development, sustainable activities and operational excellence.

The business practices of Potencial Florestal are guided by integrity, transparency, balance in negotiations and full compliance with the law. Our employees support this commitment in their daily responsibilities, which makes the company's reputation an important asset.

To thrive over the coming years and beyond, Potencial Florestal anticipates understanding trends by offering values ​​that make a difference.

Our story

2006

Potencial Florestal is founded in Angatuba, state of São Paulo, focusing on the commercialization of wood

Potencial Florestal 2006
2007

Company intensifies its activity in timber marketing and forest production

Potencial Florestal 2007
2011

Biomass Operation Begins

2017 Potential
2013

UPB Tatuí starts

Potencial Florestal 2016
2014

Power Generation through Thermoelectric in Itapetininga / SP

2014
2016

Start of UPB Nova Campina / SP

2016
2017

Start of UPB Limeira / SP and ISO 9001 certification

2017 Forestry
2018

Start of Barra Bonita and São Simão UPBs and FSC® certification

Start of Barra Bonita and São Simão UPBs and FSC® certification